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Oregon Hood Cleaning logo × Slice of the Pie Marketing logo mark
The Game Plan · 90 Days

Make the biggest name in PNW hood cleaning look like it online

Four phases, in the order that pays for itself fastest: stop losing the visitors you already get, then go win the ones you never see.

The Sequence

Fix the bucket, then turn on the tap

Phase 1Weeks 1 to 2

Stop the bleeding on conversion

Your site already gets brand traffic and referrals. Right now much of it hits a payment button or a four-field form and stalls.

  • Launch the rebuilt site you can preview in this pitch: nine pages, mobile first, built from what you already own.
  • Fix the CTA hierarchy. "Get a Free Estimate" becomes the primary button everywhere. "Pay Your Invoice" moves to the footer where returning customers will still find it.
  • Replace the contact form with a qualifying estimate form: facility type, hood count, location count, city. Quotes go out without a discovery callback.
  • Put proof on the page. Reviews, the before and after duct photos, current client marks, IKECA and ORLA up front.
  • Add LocalBusiness schema and a consistent NAP across the site.
Why first: this multiplies everything after it. Traffic sent to a page that converts twice as well is worth twice as much, forever.
Phase 2Weeks 2 to 6

Own the map

Local pack rankings run on address consistency, reviews, and proximity signals. All three are fixable.

  • Straighten out the NAP. One address story across Google Business Profile, Yelp, BBB, YellowPages, and every citation that currently disagrees.
  • Overhaul the Google Business Profile: categories, services, photos, service areas, posts.
  • Turn on a review engine. You service 5,400 locations. If even two percent of managers say yes to a text asking for a review, you would likely have more Google reviews than any hood cleaner in the Northwest.
  • Build the city pages that do not exist: Portland, Salem, Eugene, Bend, Medford, Vancouver, Seattle, Tacoma, Spokane, Boise. Real pages with real local proof, not doorway pages.
Why now: "hood cleaning near me" is 1,900 searches a month and it resolves through the map pack. This is the single biggest pool of buyers in the category.
Phase 3Weeks 6 to 12

Become the compliance answer

Hood cleaning is bought on compliance questions. Whoever answers them gets the call, and increasingly gets cited by AI assistants too.

  • Service detail pages for each of your eight services, each targeting its own search terms. First drafts are already built into the preview site in this pitch.
  • An NFPA 96 compliance hub: cleaning frequency by cooking type, what the fire marshal checks, what insurance requires after a fire, what a certificate must show.
  • A referral-partner page for insurance agents, adjusters, and property managers: the repeat-business channel almost no competitor speaks to.
  • Multi-location operator page. One vendor, one schedule, one compliance file across four states. That pitch is yours alone, and nobody can hear it right now.
Why it compounds: informational rankings feed the money pages, build the backlink profile, and are what AI answers quote. This is the moat.
Phase 4Ongoing

Buy the demand you cannot wait for

Organic takes months. Paid search works the day it turns on, and in this category the math is unusually friendly.

  • Google Ads on high-intent terms with real budgets and negative keywords, pointed at the new estimate form, not the homepage.
  • Call tracking and form analytics so every dollar is attributed and we know the cost per booked estimate, not just per click.
  • Monthly reporting in plain numbers: calls, estimates, booked jobs, rankings.
Why it works here: a $6 click against a recurring commercial account is one of the best trades in local services. Right now you buy zero of them.

The napkin math, conservatively

4,790monthly searches across just the four highest-intent terms in your category
~104visits a month your site captures from all of Google today
Recurringevery new account is a quarterly or semi-annual contract under NFPA 96, not a one-off job

Capturing even a low single-digit share of that search pool means a steady flow of estimate requests for accounts that come back two to four times a year, every year. That is the difference between a website that describes the business and one that feeds it.

Pricing

The plan is yours either way. The number takes fifteen minutes.

We price on scope, not surprises: a straight number on a short call, and you keep this audit and game plan whatever you decide.

Book the 15-Minute Call View the Rebuilt Site